Building an Online Job Board

They’re an inexpensive and easy addition to your Web site and are becoming a major revenue stream for publishers.

By Linda Zebian, Folio

As the publisher of a number of media-based magazines including Ad Week, Hollywood Reporter and Billboard, Nielsen Business Media has been doing online and print classified advertising for years when the brands began to overlap in the marketplace. In order to reach job seekers and employees across all seven of its brands, Nielsen created a one-stop shop online job board for the entertainment, advertising and media industries.

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