Data Marketing Manager

Reach Advertisers and New Markets

The Adicio Data Marketing Manager is a sales tool designed to support proactive sales of your products, help you build community with your clients and allow you to market to targeted lists of your accounts. The Data Marketing Manager can also be used as an administrative tool to identify accounts with specific permissions, products or activities, analyze trends and gain insights into your site demographics.

Benefits

• Sales reps can use the information in the Data Marketing Manager to identify potential sales leads, manage renewals and pitch additional purchases or upgrades to boost revenue.
• Develop a community among your clients by using Data Marketing Manager tools to generate lists you can market to on a regular basis. Use these lists to email or mail promotions, newsletters, announcements, contests and other sales or marketing-related activities.
• Easily identify accounts with similar interests, industries, categories, backgrounds or locations that you can then use for targeted marketing campaigns or to send related event, sales or marketing information to on a regular basis.
• Find out when people are accessing your site(s) or use the statistics to gauge promotion and marketing results.

With Data Marketing Manager, users can create queries against their contacts within a site’s database, which can be reviewed online or exported into a format to be imported into your CRM system. Queries can be based on the original source of the lead, services registered, account activity, and purchase history, including upgrades, purchasing patterns, pending expiration dates on products and various other options. Searches can also be saved so that frequently run queries can be used again without creating a new set of criteria.

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Careers_DMM_DS.pdf	334.81 KB