Riches in Niches
Vegas Paper’s Job-Ad Strategy Finds Riches in Niches
By Dan Lindley, Classified Intelligence/AIM Group
As at most U.S. newspapers, print-classifieds sales have sagged at the Las Vegas Review-Journal, hurt by the gambling mecca’s collapsing housing market and its effects on real estate and recruitment ads.
But there is still viva in Las Vegas, according to Chelle Bizé, recruitment advertising manager for Nevada’s biggest newspaper (the Review-Journal’s print circulation exceeds 200,000).
Twenty stand-alone niche job sites that the paper has set up with the help of online vendor Adicio form the core of a project that paid for itself in a month, she said. “It’s been phenomenal,” said Bizé, who has worked at 13 newspapers across the country, from New Jersey to Oregon, in her more than 30 years in the business.