Generating Revenue

E-Commerce

Adicio helps increase advertising revenues with integrated e-commerce tools that provide a self-service credit card system. This enables quick and convenient online purchases of advertising products, packages and upgrades (such as Featured, Spotlight, or highlighting and bolding), which draw more attention to their most important listings. Online Media Kits enable you to sell other products and subscriptions.

Web enable your print ads with "Print to Click" Web Accounts, allowing advertisers to enhance the quality of their ads by adding photos and other fielded data not frequently available from a print ad feed. Advertisers pay up front for access to enhance the listings making it easier for you to augment your online revenue. An online account is automatically created for the advertisers using all unique email addresses in the feed if an account does not already exist. Use Web Accounts to improve your lead quality and generate incremental revenue by bundling print and online ads and keep your visitors coming back for more.

Premium Advertising

Grow revenues through various premium advertising upsells that maximize advertiser visibility:

Featured Vehicles

Strategically positioned on prominent pages of your site and targeted to specific locations, Featured Ads increase page views and revenues to your site, while increasing click-throughs and lead generation for the advertiser. Featured Ads drive traffic into your motors site and generally receive four times the page views of a standard listing.

Preferred Dealers

Preferred Dealers get prominent positioning in the dealer search results, increasing lead generation, page views, and revenues.

Bolding, Font Color, Highlighting, and Icons

These simple and cost-effective ad enhancements draw attention to the listings in the search results pages. Upsells such as bold, font color, highlight, and icons are used to make the listing standout in the search results and are often upsold from print.

Spotlight Listings

Give your advertisers what they are looking for with Spotlight Listings. Spotlight Listings appear at the top of the search results and are based on the search criteria of the consumer. These targeted ads generally receive 10x more page views than a standard listing.

Dealer Premium Placement

Offer dealers premium placement in the search results for the Dealer Directory and 'Request a Quote' pages in the Configurator and the Comparator.

Loan Calculator Sponsorships

Give financial institutions the ability to sponsor your site's loan calculator and link them directly to online loan applications.

Toll Free Numbers

Utilize toll free numbers and expand dealers’ calling radius by redirecting calls to an assigned toll free number. This feature also provides dealers with integrated reports so they can evaluate the effectiveness of advertising on your site.

Reverse Publishing

Use our Reverse Publishing feature to get advertisers to run their online ads in print as well as online, which will increase your revenue. You can expect to see a significant uplift from your online listings to print listings.

Targeted Banner Ads

Adicio can pass keywords into your template allowing you to use your own banner ad system and target those ads based on what the consumer is looking for. These can be upsold to advertisers for additional revenue.

New Vehicle Configurator Leads

Offer dealers visibility on the 'Request a Quote' page of the Vehicle Configurator for additional leads and exposure.

PowerLeads Program

The PowerLeads Buy Program helps dealers located in competitive or specialized markets boost the number of incoming qualified leads by allowing you to purchase additional leads for your automotive dealers. These additional leads complement the existing leads generated from Adicio automotive websites and help dealers secure greater market share in their local regions.

If you want to increase your leads revenue, use our PowerLeads Sell Program. This program seamlessly integrates with both our Vehicle Configurator & Vehicle Comparator tools. Any new car leads that are unsupported by your local dealerships are automatically routed to our lead partner who pays you for each qualified lead.

Niche Sites

Use automotive niche sites to drive more targeted traffic to your site and your advertisers’ dealerships, all while increasing your site revenue. You can develop niche sites that focus on vehicle types, financing or marketing campaigns, such as fuel efficient cars, classic cars, powersports, boats and much more. Sell advertising to local, national and international vehicle suppliers. (Car enthusiasts will purchase products from anywhere in the world as long as it's what they need!)

Value-Added Email Services

Utilize email to streamline communications through the following features:

Email Blast

Promote featured dealers or services to your consumers by mass emailing dealer profiles to them in specific zip codes or looking for specific vehicles.

Viral Marketing

Consumers can email ads via the "Send this Ad to a friend" feature, increasing your site's marketability.

Customizing Emails

Customize the "Send this ad to a friend" feature by including your site branding and banner ad links, increasing your site's marketability. Customize the alert emails by adding featured dealer or featured ad information, including marketing and branding to promote your site.

Vehicle Video Reviews Sponsorship

You can generate additional revenue by upselling dealer sponsorships for the video reviews or run targeted banner ads based on vehicle makes to increase dealer visibility and extend their reach. Dealers can create their own pre-roll advertising or we can create the pre-roll advertisements for your dealers. You can also generate more qualified leads with integrated dealer forms.

Dealer Profiles & Dealer Search

Dealers can further promote their business by creating a Dealer Profile, which includes supported vehicle makes and types, dealership address, logo, and toll free number. Posting Dealer Profile data reinforces the dealer's brand and attracts more consumers. Using an easy dealer search form, consumers are able to locate dealerships by specific location (or radius around that location) and by vehicle make. This generates additional leads to dealers and provides consumers with a way to contact multiple dealers for a specific vehicle make.

Vehicle Video Listings

As an additional upsell, you can offer custom advertising wrappers so dealers can target audiences with their dealership pitch every time a consumer searches on a specific vehicle model or make.

These short video clips, which can play at the beginning and the end of the vehicle video, can contain the dealership name, logo, directions and contact information. Consumers can even contact the dealership immediately after viewing the video from an integrated contact form.

Data Aggregation

Adicio uses various methods for aggregating data for your site so you can focus on your business. This saves you valuable time, ensures the accuracy and currency of your listings, and can generate thousands of dollars in monthly incremental revenue for your company.

Maximize your revenue with Adico's wrapping service

With more experience in data aggregation than any other company, Adicio pioneered and perfected wrapping technology in the late 1990's. Since then, wrapping progressively evolved and now integrates with our entire platform and e-commerce tools. Through our standard wrapping service, auto listings and inventory data can be automatically replicated from dealer sites to yours and updated as much as five times per week (complete with logos, links, and HTML coding so that wraps maintain a consistent look and feel on your site.)