Driving Traffic

Automotive Research Center

The Research Center enables your consumers to access all pertinent vehicle research information in one place. Your users can view each vehicle’s standard features, technical specifications, pricing information, KBB and NCTD text reviews, eVox gallery photos, color swatches, 360° views and more.

To assist site visitors in their purchasing decision, Adicio gives them the ability to create and configure their ideal car (Vehicle Configurator), and conduct a side-by-side comparison of up to five vehicles (Vehicle Comparator.) In addition, they can search Adicio hosted reviews provided by New Car Test Drive data or request a quote from an approved local dealership via email.

Kelly Blue Book (KBB)

Adicio offers Kelley Blue Book’s (KBB) comprehensive new and used vehicle reviews, including forthcoming models and articles featuring car buying tips, insurance selection and more. This data has become an important factor in the buying cycle as it empowers consumers to make more informed purchase decisions.

In addition to our reviews, our Kelley Blue Book pricing tool gives you the ability to provide consumers on your automotive website with Kelley Blue Book’s trusted new and used vehicle retail, trade-in and private party values as well as incentives and rebates.

Vehicle Video Reviews

Studies indicate that most consumers research online prior to purchasing a vehicle. The Drivers Seat TV enables you to engage your consumers with independent and essential automotive information to empower them to make smart buying decisions. These informative and insightful video reviews can be viewed in less than three minutes - so consumers don’t lose interest - while still providing automotive shoppers with a quick overview, a discussion of the pros and cons of the vehicle, an assessment of the competitors in a particular category, and a recommendation on whether to purchase the vehicle or not. Each recommendation factors in key points such as price, styling, product life cycle, safety, and resale value. This can help prevent consumers from making costly mistakes while establishing your website as a “fully loaded” automotive portal.

We also have videos on North American Auto Shows including shows in Detroit, Los Angeles and New York from 2007 – 2009. All the makes and models displayed during the shows are featured, along with energy efficient ‘green’ and concept vehicles.

Check out the latest trends, concepts and new automobiles online with TheDriversSeat.tv Auto Shows. Provide your consumers with the inside scoop from the top auto shows across the U.S. and Canada.

Cost of Ownership Data

As part of our research center, we offer IntelliChoice.com’s Cost of Ownership data which has become an important factor in the buying cycle as it empowers consumers to make more informed purchase decisions by providing them with core ownership costs such as fuel economy, maintenance and insurance premiums. IntelliChoice considers seven areas of ownership costs and analyzes the data to determine the expected 5-year cost in that area for a given vehicle.

Quality Ratings

JDPower.com's Power Circle Ratings measure consumer perceptions of automotive new-vehicle quality after 90 days of ownership and after 3 years of ownership. Power Circle Ratings are based on the opinions of consumers who have actually owned or operated the auto being rated.

Exceptional Auto Searching

Adicio's comprehensive searching capabilities allow site visitors to search by full text, keywords, or drill-down menu and select from criteria such as Make, Model, Year, New, or Used. Advanced searches include Pre-Owned Certified, Body Style, Price Range, Mileage, and Radius Location. Site visitors can save their searches, allowing them to quickly search similar vehicles every time they visit. In addition, autos can also be located by linking to dealer websites or accessing the dealer directory.

Search Engine Optimization (SEO)

We have a wide range of options to help you optimize your targeted keywords and reach motivated search engine traffic to fulfill your business goals. Options include automatically generated, search engine optimized pages and multiple sitemaps grouped by page type; dynamic and configurable titles, meta tags including keywords and descriptions; customizable search engine friendly (SEF) URL canonical links; contextual links and text (spider food); and much more, all designed to specifically increase your rankings on search results across all search engines.

Social Media Integration

We can help you reach the 680 million+ registered users that are currently accessing Facebook, Twitter and LinkedIn around the globe with our social media integration. Features include Facebook, LinkedIn and Twitter options.

Adicio Mobile Solutions

Our mobile solutions include mobile-friendly websites and white-label classified applications for smart phones. These features will be rolled out across our Careers, Motors and Real Estate platforms starting in early 2011.

Detail Page

Adicio's user interface was designed with high functionality in mind. When site visitors select a car to preview, they are presented with a large photo and up to six thumbnail photos, which all can be expanded. The ad includes details such as Year, Make, Model, Price, Color, Body Type, Engine, Mileage, and VIN Number, all of which can be printed in a printer-friendly format. Site visitors will also be able to access dealer/seller profiles consisting of a link to inventory and contact information.

Enhanced Listings

Did you know that listings with photos or video receive three times more views than listings without photos or videos? Or that Featured and Spotlight listings typically receive eight to ten times the response rate/leads than other listings in a given period? Get more visibility for your listings and drive more traffic with enhanced listings. Detailed photos or videos can be used to highlight dealer inventory and include interior and exterior shots as well as customized dealership or vehicle information so consumers have access to all the information they need in one location.

Niche Sites

Use automotive niche sites to drive more targeted traffic to your site and your advertisers’ dealerships, all while increasing your site revenue. You can develop niche sites that focus on vehicle types, financing or marketing campaigns, such as fuel efficient cars, classic cars, powersports, boats and much more. You can even take advantage of our widget portfolio to drive additional traffic to your specialty sites.

Value-Added Email Services

Utilize email to streamline communications through the following features:

Email Blast

Promote featured dealers or services to your consumers by mass emailing dealer profiles to them in specific zip codes or looking for specific vehicles.

Viral Marketing

Consumers can email ads via the "Send this Ad to a friend" feature, increasing your site's marketability.

Customizing Emails

Customize the "Send this ad to a friend" feature by including your site branding and banner ad links, increasing your site's marketability. Customize the alert emails by adding featured dealer or featured ad information, including marketing and branding to promote your site.