Search Engine Optimization (SEO)

Search engine optimization (SEO) is a key component of any successful online strategy for driving traffic to your classified sites. Our goal is to ensure that your sites rank as high as possible in search results across all search engines organically, meaning you don’t have to pay to get up there. Our SEO features help your sites appear more frequently and rank higher in search results. Adicio features provided on all of our platforms include:

Search Engine Friendly (SEF) URLs

Automatic generation of SEF URLs and canonical links that follow the latest Google, Bing and Yahoo standards. Available on all major pages on our platforms, including but not limited to search results, listing detail pages and marketing profiles, so that your sites get the highest search engine ranking possible. Canonical links for keyword, location and other targeted searches also provided, as is the ability to customize both SEF URLS and canonical links to match your SEO strategy.

Search Engine Friendly (SEF) Browse

Search engine friendly browse for job category, location including region and community, company, dealer, agent/broker and customizable facets.

Tagging - Page Title, H1, Meta Description, and Meta Keywords

All major pages have unique and relevant SEO tags so that each page gets the best possible SEO ranking to drive traffic to your sites. The H1, Title, Meta Description, and Meta Keywords are customizable for each page so you don’t have duplicate content across pages. Dynamic variables are available for such uses as category, make and model, term, property type, location and advertiser name to show relevant content per page.

Duplicate URL Removal

Each unique application is referenced by search engines via a single URL so that page rankings are not diluted. Canonical link references are used for each of the URLs to tell search engines which URL to index.

Image Alt Attributes

All listing images have SEO-friendly ALT attributes (i.e. job title, make and model, address of the property) so that each image is optimized.

Primary Photo Meta Information

The listing detail page specifies the primary image thumbnail in the Meta tags so that Facebook, Digg and other linking tools use the correct image for the listing where applicable.

Block Search Engines from Certain Pages

Pages that are behind a login are excluded from search engine indexing and the Robots.txt file so that they do not detract from your sites’ SEO value.

Configurable Sitemaps

Auto-generation of sitemaps that includes all pages, use of SEF URLs and addition of sitemaps to the Robots.txt file, ensures that all of your site links will be indexed by search engines.

Automated Cross Linking

The listing detail and search pages contain relevant cross links to other listings and search pages. These links are dynamically generated based on job title, make and model, property type, location and relevant searches to reduce bounce rate and improve user-experience.

Relevant Custom Links

The listing detail page supports the ability to add custom links to cross link to other relevant sites or verticals within the same site to build up SEO rankings.

Contextual Textbox (Spider Food)

The listing detail and search pages have relevant cross links and keywords to help improve SEO rankings. It is customizable and supports several dynamic variables such as category, make and model, term, property type, location and more.

Custom Locations - Support Regions and Communities as Locations

The search results pages fully support custom locations for your specific locations, regions and communities to drive SEO traffic to those landing pages.

XML API for Browse Cross Linking

Support for an XML API that outputs facets that can be programmatically called, enables you to create your own widgets and place them anywhere on your sites to increase SEO.

Search Analysis Report

Our Search Analysis Report shows you which search criteria and keywords users search for the most. Use the results to better understand your site visitors, boost your advertising revenue and maximize your SEO and SEM efforts.

Contact us to learn more about our SEO features and how you can benefit from them at 760.602.9502 or +31 6313 76142.