CARLSBAD, CA, USA (June 30, 2010) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, helps media sites increase their automotive classified revenue and reach with the release of the new Adicio Motors e-commerce platform. The new functionality streamlines e-commerce transactions and provides new revenue generating tools that extend client capabilities, enabling them to reach small and specialty lot dealers.

New Dealer Marketing Profiles enable automotive dealers to add video about their dealerships and featured vehicles, as well as promotional content, current specials, inventory and additional services. Clients can set their own pricing or package it with additional products to boost their revenue. In fact, many Adicio motors clients have created Premium Packages for their dealers that include upgrades and a Dealer Marketing Profile. The profiles come with Search Engine Friendly (SEF) URLs to extend dealer branding and visibility and help enhance page rankings for dealers. Other Adicio clients are offering a promotional discount for the first three months, seeding their market space with free trial programs, or rewarding loyal dealers with a complimentary profile.

Adicio clients can create “hidden” products or packages that they can distribute to select dealers for special discounts or incentives. Clients have the ability to add variety to their media kit by creating products and packages with different durations (i.e. 7 day, 14 day and 30 day) and prices. By offering time sensitive, special discounts or promotions around specific events, clients can generate excitement and a sense of urgency that encourage dealers to advertise and promote their inventory.

”Adicio has delivered once again! We’re now able to create specific products and packages that cater to each dealer’s business regardless of their size,” said Kelly Warren, Advertising Director, “This new functionality puts us in the driver’s seat and enables us to target additional markets like independent dealers."

Dealers and sellers can easily build inventory with a new Bulk Listing Upload Tool, which expedites their time to market. Users can upload or enter multiple Vehicle Identification Numbers to create the listings with mileage and price (dealers and FSBOs can even include ‘or best offer’ to any listing). Then Adicio automates the inventory-building process by populating listings with stock photographs, standard features and technical specifications. Adicio clients can monetize this new tool by creating special dealer packages with listings at a discounted volume price to augment their revenue, or by creating a special promotion to speed up package purchases.

The new Multiple Photos Upload Tool allows dealers and sellers to upload multiple photos simultaneously, helping them move their vehicles faster. Easy-to-use tools enable Adicio clients to quickly edit, resize and crop images.

Adicio Motors clients also have a new tool that private sellers (FSBOs) can use to competitively price their vehicles. With the FSBO Pricing Guide, private sellers can compare their vehicle price to other vehicle listings on the website with the same year, make and model. This tool helps private sellers competitively price their vehicles so they can sell them quickly.

"Our latest release gives Adicio Motors clients a strong competitive advantage with tools and functionality that enable them to create distinct products and packages for small and specialty lot dealers, as well as for large-scale dealerships,” said Deep Menon, Vice President, Products at Adicio. “This creates additional opportunities for our clients to expand their reach and generate incremental online revenue.”

About Adicio, Inc.

Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers, a job search portal and, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.


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