CARLSBAD, CA, USA (November 10, 2009) – Adicio Inc., the leading provider of interactive classified advertising software solutions for media companies, today announced the launch of its exclusive new performance-based matching tool, MatchCast. This new tool automatically matches relevant candidates to advertiser job listings, saving them valuable time and resources while helping candidates find new opportunities faster.

MatchCast leverages Adicio’s comprehensive search technology using criteria such as the job’s title, description and requirements, to pinpoint relevant candidates based on their resume qualifications within client candidate databases. MatchCast works on all types of resumes, including those marked Public, Confidential and/or Private.

What makes Adicio’s matching superior is its extensive knowledgebase and thesaurus that intelligently matches similar keywords or phrases related to popular industries and skills (sometimes referred to as semantic searching). This approach locates the most relevant candidates without human intervention, so employers receive immediate, interested and qualified responses.

Job seekers receive automated email notifications that invite them to review and apply for listed positions they are interested in. Emails can be customized to extend site or employer brand and visibility. Recruiters can view reports detailing candidate matches, as well as the number of applies, with links to access the specific job requirements and review resumes, expediting their candidate search process.

For Adicio-powered career sites eager to launch a new revenue stream, MatchCast can be applied to listings from online, print or existing wrapped jobs, giving clients unlimited opportunities to sell the service. Employers/recruiters can reach additional candidates if they choose to use the service more than once for the same job listing.

“We’ve found that employers and recruiters are willing to pay more for candidates who are most relevant and show an interest in a specific job opportunity, since it saves them valuable time and resources,” says Deep Menon, Vice President, Products at Adicio. “By automating the matching process, our clients can provide a better service to their advertisers and site visitors, giving them increased advertiser satisfaction and retention while providing them with a new revenue opportunity.”

About Adicio, Inc.

Adicio develops interactive classified advertising software solutions for the careers, real estate, and motors markets, which serve the Internet’s leading media companies and web portals. With its award-winning technology and enterprise-class software platforms, domain expertise, and customer service, Adicio delivers a private-label application that seamlessly integrates within online classified advertising offerings, enabling clients to generate revenue and retain their brand while building and managing their online classified efforts. Clients can deploy Adicio’s software as a turnkey solution or customize Adicio’s application to leverage existing brand strategy and support online sales and marketing objectives. Adicio also powers, a job search portal and, where 200 jobs across North America are ranked based on detailed analysis of specific careers factors.


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